Cybersecurity Girl
Caitlin, known to many as “Cybersecurity Girl” is the Cybersecurity Influencer, nurturing and educating her audience of over 820,000. She worked in cybersecurity for >10 years. Today, Caitlin is offering insights on how people can protect themselves and their data but also how to start cybersecurity careers.
Empower people with their cybersecurity career. Covid she hit the high of her career. Jump on social media
Business
Empower cybersecurity for all
Cybersecurity before she started her channel
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B2C: recommends products + course on career + app with secure living, B2B: cyber security training for employees via courses + make it fun
Relatability + consistency of the content
$
3
to
$
600
B2C: monthly $2.99-$5.99/mo, $400-$600 for courses, B2B - flexible
2022
0
$
0
0
% recurring
$
0
%
0
%
1
made up of
1
Tools
All or nothing. 3 times a day for a year. 4 months in first viral video (700k video).
sponsored posts or affiliates
No one is talking about this, so got good traction on her accounts. Started TT (mental + physical health), then all-in on cybersecurity girl. Then reposted videos on IG in the second step which worked. clear content strategy
800540
60000
1234
%
US
yes
the course is strong, app, B2B training. Competition is selling at 10k. If I sell to 1%, then I will easily crack 7-fig
IG, TT
myself
Walking, Driving
Elon Musk
when can I get sleep?
33
80
Believe in yourself and know that you have many gifts.
US
,
FL
,
Miami
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