Boot.dev
Lane is sharing teachings at boot.dev that help normal engineers to become elite back-end engineers. He runs a podcast about backend development interviewing leading developers.
teaching backend development. fill that vacuum. Wife wanted to start to code in 2019, but there was nothing online
Personal Development
refer to starter story
backend engineer
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to become a backend developer. 27 on-demand courses
first platform with focus on backend, gamification is great
$
50
to
$
360
all content is free, pay for interactivity. you pay to see the solution: $50/mo // $360/yr
2020
8000
$
350000
100
% recurring
$
26000
1246
%
%
8
made up of
8 - 5 engineers, 1 video producers, 1 marketing / Q&A
Partnerships (content creators in the coding space), affiliate, direct payments for content + partnerships with youtubers in the gaming niche, podcast: "backend banter"
60s ad within youtube video (track via coupon code), sign up for free account (generous free tier)
Value prop lines up with what prospect wants to do
150374
30000
401
%
US, CA, GB
yes, with team
fighting churn / retention as much as possible. Education space is not SaaS. First couple of courses have to be stellar
YT
Hiring
29
married, 2 kids
60
Mormon mission back then. go home.
US
,
UT
,
American Fork
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