No items found.

Lane Wagner

Boot.dev

Backstory

What does

Lane Wagner

do for a living?

Lane is sharing teachings at boot.dev that help normal engineers to become elite back-end engineers. He runs a podcast about backend development interviewing leading developers.

Mission

teaching backend development. fill that vacuum. Wife wanted to start to code in 2019, but there was nothing online

Niche

Personal Development

Business Description

refer to starter story

Previous Life

backend engineer

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Achievements

What has

Lane Wagner

achieved?

$

360

Per Follower

$

350000

Monthly Revenue

150374

Audience Size

1246

%

Revenue Growth

401

%

Audience Growth

2020

Launch Date

Offer

Core Offer

Lane Wagner

to become a backend developer. 27 on-demand courses

Perceived value

first platform with focus on backend, gamification is great

Price Range

$

50

to

$

360

all content is free, pay for interactivity. you pay to see the solution: $50/mo // $360/yr

Tools

Launch date

2020

Success

Paying customers

8000

Monthly revenue

$

350000

100

% recurring

MRR - 12 months ago

$

26000

Revenue growth last 12 months

1246

%

Percentage of revenue from 1:1

%

Opex

Head count

8

made up of

8 - 5 engineers, 1 video producers, 1 marketing / Q&A

Top Cost Items

No items found.

LeadGen

Customer acquisition

Partnerships (content creators in the coding space), affiliate, direct payments for content + partnerships with youtubers in the gaming niche, podcast: "backend banter"

Funnel

60s ad within youtube video (track via coupon code), sign up for free account (generous free tier)

Secret to growth

Value prop lines up with what prospect wants to do

Audience size

150374

Audience size 12 months ago

30000

Audience growth last 12 months

401

%

Audience country

US, CA, GB

Channels

Future

Means to 3x the Business

yes, with team

Growth strategy

fighting churn / retention as much as possible. Education space is not SaaS. First couple of courses have to be stellar

Big potential channel

YT

Bottleneck

Hiring

Favourite 5

Inspiration

Podcasts

Role Model

Mind

hiring

Tools

Personal

Sleep

Age

29

Relationship

married, 2 kids

Work Hours Per Week

60

Advice to my 20 year old self

Mormon mission back then. go home.

Location

US

,

UT

,

American Fork