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Megan Sumrell

Megan Sumrell, LLC

Backstory

What does

Megan Sumrell

do for a living?

Megan Sumrell is the CEO and Founder of The Pink Bee. As a business owner, mom, and wife, she knows how hard it is to juggle #allthethings while still maintaining your own sense of self.

Mission

Work-life harmony into the world, esp. for women. Didn't have fun in her job and used all her background to build her own business

Niche

Personal Development

Business Description

Time Management and Planning for Women

Previous Life

Redefined processes in QA in startups. Agile + Kanban + Six Sigma

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Achievements

What has

Megan Sumrell

achieved?

$

1497

Per Follower

$

70000

Monthly Revenue

18000

Audience Size

%

Revenue Growth

260

%

Audience Growth

2020

Launch Date

Offer

Core Offer

Megan Sumrell

Lean: 2 signature courses: 1. my top program (DIY) lifetime, 2. 12 month program - master planning, 3. sell physical planners (ecomm)

Perceived value

Price Range

$

2

to

$

1497

$2 app, $497 OTO, then $597 for the core program. 12mo membership $1497

Tools

Launch date

2020

Success

Paying customers

200

Monthly revenue

$

70000

0

% recurring

MRR - 12 months ago

$

0

Revenue growth last 12 months

%

Percentage of revenue from 1:1

%

Opex

Head count

4

made up of

4 (all working moms)

Top Cost Items

Paid ads

Payroll

Software

LeadGen

Customer acquisition

1. consistency, 2. providing value. KYC. Polarize

Funnel

Video training, app for $2, every 3 month product launch: "go download my app"

Secret to growth

Audience size

18000

Audience size 12 months ago

5000

Audience growth last 12 months

260

%

Audience country

US, CA, GB, AUS

Channels

Future

Means to 3x the Business

3x yes. Wants to grow without OPEX, then hire

Growth strategy

Better messaging + content

Big potential channel

IG + YT

Bottleneck

herself

Favourite 5

Inspiration

IG

Role Model

Mind

Puppy

Personal

Sleep

8.5

Age

50

Relationship

married, 13y old daughter, 2 dogs

Work Hours Per Week

Advice to my 20 year old self

Was the only women in the room. Don't hide your feminity in your career.

Location

US

,

NC

,

Cary